{"id":80,"date":"2013-02-12T03:05:50","date_gmt":"2013-02-12T01:05:50","guid":{"rendered":"https:\/\/www.blog-en-nord.com\/jcw\/?p=80"},"modified":"2013-02-12T03:05:50","modified_gmt":"2013-02-12T01:05:50","slug":"jcw-2013-vendredi-22-mars-matin-le-referencement","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2013\/jcw-2013-vendredi-22-mars-matin-le-referencement\/","title":{"rendered":"JCW 2013 \u2013 vendredi 22 mars matin \u2013 le r\u00e9f\u00e9rencement"},"content":{"rendered":"<figure style=\"width: 240px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" title=\"Logo journ\u00e9e du contenu web - r\u00e9f\u00e9rencement\" alt=\"Logo journ\u00e9e du contenu web - r\u00e9f\u00e9rencement\" src=\"https:\/\/www.blog-en-nord.com\/images\/5503961260_b6d7e8fae8_m.jpg\" width=\"240\" height=\"240\" \/><figcaption class=\"wp-caption-text\">Logo journ\u00e9e du contenu web &#8211; r\u00e9f\u00e9rencement<\/figcaption><\/figure>\n<p>Alors que la 1er journ\u00e9e des contenus web \u00e0 Lille est consacr\u00e9e \u00e0 la <a title=\"JCW 2013 \u2013 jeudi 21 mars \u2013 la cr\u00e9ation de contenus web\" href=\"https:\/\/www.blog-en-nord.com\/jcw\/2013\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\/\" target=\"_blank\">cr\u00e9ation de contenu pour le web<\/a>, pour la seconde journ\u00e9e, on se tourne vers le <strong>r\u00e9f\u00e9rencement<\/strong> sous toutes ses formes la matin\u00e9e et l&rsquo;apr\u00e8s-midi est r\u00e9serv\u00e9e au <a title=\"web analytics\" href=\"http:\/\/wp.me\/p-1o\">Web analytics<\/a>. Nouveaut\u00e9 de cette ann\u00e9e,\u00a0il y aura cette ann\u00e9e une conf\u00e9rence de cloture par\u00a0<strong>Yann Gourvennec,\u00a0<\/strong><a href=\"http:\/\/visionarymarketing.com\/\">visionarymarketing<\/a>. co-fondateur de <strong>Media Aces<\/strong> et auteur avec Herv\u00e9 Kabla de <strong><em>Les m\u00e9dias sociaux expliqu\u00e9 \u00e0 mon boss<\/em><\/strong>\u00a0en d\u00e9but de soir\u00e9e.<\/p>\n<p>Nous avons voulu gard\u00e9 un fil conducteur entre les 2 journ\u00e9es, aussi, des r\u00e9dacteurs web interviendront \u00e9galement ce 2e jour lors de certaines tables rondes \u00e0 l&rsquo;image de ce qui se fera la veille avec la pr\u00e9sence de r\u00e9f\u00e9renceurs\u2026<\/p>\n<p>La journ\u00e9e du\u00a0<strong>22 mars d\u00e9butera \u00e0 partir de 9 h<\/strong>\u00a0(les horaires \u00a0: 9 h \u2013 12 h avec une pause vers 10 h 30 et 13 h 30 &#8211; 16 h 30 avec une pause vers 15 h. N&rsquo;oubliez pas \u00e9galement la conf\u00e9rence de cloture entre 18 h et 20 h.<\/p>\n<p>Comme l&rsquo;ann\u00e9e derni\u00e8re, et encore l&rsquo;ann\u00e9e d&rsquo;avant\u2026\u00a0<a title=\"SEO Camp\" href=\"http:\/\/www.seo-camp.org\/journees-du-contenu-web-2012-3080\" target=\"_blank\">SEO Camp<\/a>,\u00a0l&rsquo;association des r\u00e9f\u00e9renceurs g\u00e8re cette matin\u00e9e en relation avec l&rsquo;organisation des journ\u00e9es du contenu.<\/p>\n<p>La matin\u00e9e s&rsquo;articulera autour du r\u00e9f\u00e9rencement\u00a0en deux cycles :<\/p>\n<ul>\n<li><strong>Cycle \u201cD\u00e9couverte\u201d<\/strong><\/li>\n<li><strong><span style=\"font-size: 1em\">Cycle \u201cavanc\u00e9\u201d<\/span><\/strong><\/li>\n<\/ul>\n<p>Nous avons quelques th\u00e9matique de conf\u00e9rences et de tables rondes qui seront organis\u00e9es :<\/p>\n<ul>\n<li><span style=\"font-size: 13px;line-height: 19px\">table ronde :\u00a0<\/span><strong style=\"font-size: 13px;line-height: 19px\">veille et r\u00e9f\u00e9rencement<\/strong><span style=\"font-size: 13px;line-height: 19px\"> \u2014 en effet, il nous semblait int\u00e9ressant de confronter ces deux m\u00e9tiers rarement r\u00e9unis. Le r\u00e9f\u00e9rencement doit effectuer de la veille \u00e0 un moment et les r\u00e9sultats des recherches des veilleurs est \u00ab\u00a0influenc\u00e9\u00a0\u00bb par le r\u00e9f\u00e9rencement. N&rsquo;y aurait-il pas une synergie entre ces 2 m\u00e9tiers \u00e0 mettre en place, \u00e0 moins qu&rsquo;ils ne s&rsquo;opposent !<\/span><\/li>\n<li><span style=\"font-size: 13px;line-height: 19px\">table ronde : <\/span><strong style=\"font-size: 13px;line-height: 19px\">l&rsquo;avenir du r\u00e9f\u00e9rencement<\/strong><span style=\"font-size: 13px;line-height: 19px\"> \u2014 beaucoup de r\u00e9f\u00e9renceurs se pose des questions sur l&rsquo;avenir de leur m\u00e9tier, sur l&rsquo;avenir du SEO avec les animaux \u00e0 la Google, avec l&rsquo;\u00e9mergence et l&rsquo;ampleur que prends le web mobile, avec la \u00ab\u00a0concurrence<\/span><span style=\"font-size: 13px;line-height: 19px\">\u00a0\u00bb des community managers ! Demain, cela voudra dire quoi d&rsquo;\u00eatre r\u00e9f\u00e9renceur ? Seulement r\u00e9f\u00e9renceurs pour des Adwords ? \u00catre r\u00e9dacteur web ? Devenir designer de sites ? Que restera t-il du SEO, SMO, SEM et SEA ?<\/span><\/li>\n<li><span style=\"font-size: 13px;line-height: 19px\">Une conf\u00e9rence (ou table ronde) sera \u00e9galement organis\u00e9e sur <\/span><strong style=\"font-size: 13px;line-height: 19px\">la\u00a0recherche universelle (texte, images, vid\u00e9os&#8230;)<\/strong><span style=\"font-size: 13px;line-height: 19px\"> et sur les bonnes pratiques pour se positionner dans cette recherche universelle.<\/span><\/li>\n<\/ul>\n<p>Les autres ateliers, conf\u00e9rences et table-rondes qui composeront les 2 cycles ainsi que la r\u00e9partition au sein de la matin\u00e9e, seront prochainement mis \u00e0 jour par SEO Camp ainsi que la liste des intervenants !<\/p>\n<p>Le <a title=\"web analytics\" href=\"http:\/\/wp.me\/p-1o\">web analytics<\/a> sera l&rsquo;objet de l&rsquo;apr\u00e8s-midi de cette journ\u00e9e avant la conf\u00e9rence de cloture en soir\u00e9e.<\/p>\n<p>N&rsquo;oubliez pas qu&rsquo;il est imp\u00e9ratif de s&rsquo;inscrire par exemple depuis la page\u00a0<a title=\"inscription journ\u00e9es du contenu web\" href=\"https:\/\/www.blog-en-nord.com\/jcw\/2013\/jcw-2013-comment-sinscrire\/\">comment s&rsquo;inscrire\u00a0<\/a>de ce site, car les places seront compt\u00e9es comme chaque ann\u00e9e !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 22 mars au matin, c&rsquo;est la matin\u00e9es r\u00e9serv\u00e9e au r\u00e9f\u00e9rencement sous toutes ses formes lors des journ\u00e9es du contenu web \u00e0 Lille<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[12,19,23,24,28,30,31,33],"class_list":["post-80","post","type-post","status-publish","format-standard","hentry","category-journees-du-contenu-web","category-referencement-journees-du-contenu-web","tag-contenu-web","tag-jcw","tag-lille","tag-nord","tag-referencement","tag-seo","tag-smo","tag-veille"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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