{"id":73,"date":"2013-02-12T00:09:44","date_gmt":"2013-02-11T22:09:44","guid":{"rendered":"https:\/\/www.blog-en-nord.com\/jcw\/?p=73"},"modified":"2013-02-12T00:09:44","modified_gmt":"2013-02-11T22:09:44","slug":"jcw-2013-jeudi-21-mars-la-creation-de-contenus-web","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2013\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\/","title":{"rendered":"JCW 2013 &#8211; jeudi 21 mars &#8211; la cr\u00e9ation de contenus web"},"content":{"rendered":"<figure id=\"attachment_120\" aria-describedby=\"caption-attachment-120\" style=\"width: 240px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blog-en-nord.com\/\/jcw\/wp-content\/uploads\/sites\/2\/2013\/02\/5503371425_fb01b4a1ab_m-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-120\" alt=\"Journ\u00e9es des contenu web cr\u00e9ation du contenus\" src=\"https:\/\/blog-en-nord.com\/\/jcw\/wp-content\/uploads\/sites\/2\/2013\/02\/5503371425_fb01b4a1ab_m-1.jpg\" width=\"240\" height=\"240\" \/><\/a><figcaption id=\"caption-attachment-120\" class=\"wp-caption-text\">Journ\u00e9es du contenu web cr\u00e9ation des contenus<\/figcaption><\/figure>\n<p>Chaque ann\u00e9e la premi\u00e8re <strong>journ\u00e9e des contenu web<\/strong> \u00e0 Lille est consacr\u00e9e \u00e0 la <strong>cr\u00e9ation de contenus<\/strong> \u00e0 la fois sous forme de <strong>r\u00e9daction, d&rsquo;images, de vid\u00e9os<\/strong> et aussi d\u00e9sormais en tenant compte du web social et donc du <strong>community management<\/strong> mais aussi de l&rsquo;arriv\u00e9e du <strong>picture marketing<\/strong> ! La seconde journ\u00e9e concerne le <a title=\"JCW 2013 \u2013 vendredi 22 mars matin \u2013 le r\u00e9f\u00e9rencement\" href=\"https:\/\/www.blog-en-nord.com\/jcw\/2013\/jcw-2013-vendredi-22-mars-matin-le-referencement\/\">r\u00e9f\u00e9rencement<\/a> et le <a title=\"web analytics\" href=\"http:\/\/wp.me\/p-1o\">web analytics<\/a>, ainsi que, nouveaut\u00e9 de cette ann\u00e9e,\u00a0une conf\u00e9rence de cloture o\u00f9 nous recevrons\u00a0<strong>Yann Gourvennec,\u00a0<\/strong><a href=\"http:\/\/visionarymarketing.com\/\">visionarymarketing<\/a>. co-fondateur de\u00a0<strong>Media Aces<\/strong>\u00a0et auteur avec Herv\u00e9 Kabla de\u00a0<strong><em>Les m\u00e9dias sociaux expliqu\u00e9 \u00e0 mon boss<\/em><\/strong>\u00a0en d\u00e9but de soir\u00e9e. Cette premi\u00e8re journ\u00e9e se d\u00e9roulera le jour du Printemps, le <strong>21 mars \u00e0 partir de 9 h<\/strong> (les horaires \u00a0: 9 h \u2013 12 h avec une pause vers 10 h 30 et 13 h 30 &#8211; 16 h 30 avec une pause vers 15 h)<\/p>\n<h4><em>Le programme de la 1er journ\u00e9e du contenu web<\/em><\/h4>\n<ul>\n<li>Table ronde :<strong>\u00a0c&rsquo;est quoi le contenu Web en 2013\u00a0<\/strong>(9 h \u00e0 10 h 30) Une table ronde qui r\u00e9unira r\u00e9dacteurs web, community manager, r\u00e9f\u00e9renceur et web analytiste\u2026 \u00a0pour tenter de d\u00e9finir les grandes tendances de ce contenu.<\/li>\n<li><strong><\/strong><strong>La charte \u00e9ditoriale web comme support de la strat\u00e9gie de contenu\u00a0<\/strong>(10 h 30 \u00e0 12 h) par <em>\u00c9ve Demange<\/em><\/li>\n<li>Table ronde\u00a0:\u00a0<strong>image, vid\u00e9o&#8230; pourquoi faire ? (<\/strong>10 h 30 \u00e0 12 h)\u00a0L&rsquo;arriv\u00e9e du picture marketing changerait-il la donne ?\u00a0Rappelez-vous le slogan d&rsquo;un c\u00e9l\u00e8bre journal : le poids des mots, le choc des photos ! Est ce vrai sur Internet et comment faire dans ce cas.<\/li>\n<li><strong>Les gabarits \u00e9ditoriaux\u00a0<\/strong><strong>\u00a0<\/strong>(de 13 h 30 \u00e0 15 h) par\u00a0<em>H\u00e9l\u00e8ne Guerriat<\/em><\/li>\n<li>Table ronde\u00a0: Les m<strong>\u00e9dias sociaux : blogs, r\u00e9seaux, sites de partage\u2026 un contenu sp\u00e9cifique ? <\/strong>\u00a0(13 h 30 \u00e0 15 h)\u00a0 les r\u00e9seaux et m\u00e9dias sociaux sont d\u00e9sormais omnipr\u00e9sents dans notre vie de tous les jours. Qui est en charge de ce contenu ? Seulement les community managers ?<\/li>\n<li><strong>Des contenus pour les mobiles<\/strong>\u00a0(15 h \u00e0 16 h 30)\u00a0\u00a0Le mobile \u00e0 pris une part pr\u00e9pond\u00e9rantes dans notre visibilit\u00e9 sur le web. D&rsquo;un c\u00f4t\u00e9 on parle de responsive web, de l&rsquo;autre d&rsquo;applications\u2026 mais au final comment sommes nous concern\u00e9s pour la cr\u00e9ation des contenus par la mobilit\u00e9 !<\/li>\n<li>Table ronde\u00a0:\u00a0<strong>r\u00e9dacteur web, l&rsquo;\u00e9volution du m\u00e9tier<\/strong>\u00a0(15 h \u00e0 16 h 30) On est en droit de se poser la question sur ce qu&rsquo;est d\u00e9sormais un r\u00e9dacteur web. Est-ce une personne qui se concentre seulement sur la r\u00e9daction la plus appropri\u00e9e aux pages d&rsquo;un site web ou celui-ci doit-il \u00eatre aussi un \u00e9vang\u00e9lisateur pour de nouveaux formats ! La question ne date pas d&rsquo;aujourd&rsquo;hui car je me rappelle d&rsquo;une conf\u00e9rence organis\u00e9e il y a quelques ann\u00e9es o\u00f9 il avait \u00e9t\u00e9 dit que le r\u00e9dacteur web devrait aussi \u00eatre sc\u00e9nariste\u2026 et demain, pendant la matin\u00e9e le positionnement du r\u00e9dacteur vis \u00e0 vis du r\u00e9f\u00e9renceur sera \u00e9galement pos\u00e9 : le r\u00e9f\u00e9renceur ne devient-il pas r\u00e9dacteur lui-aussi ?<\/li>\n<\/ul>\n<p>N&rsquo;oubliez pas qu&rsquo;il est imp\u00e9ratif de s&rsquo;inscrire par exemple depuis la page <a title=\"inscription journ\u00e9es du contenu web\" href=\"https:\/\/www.blog-en-nord.com\/jcw\/2013\/jcw-2013-comment-sinscrire\/\">comment s&rsquo;inscrire <\/a>de ce site. <em>Intervenants<\/em>\u00a0<em>confirm\u00e9s <\/em>(la liste n&rsquo;est pas exhaustive, nous la compl\u00e9tons au fil des jours)<\/p>\n<ul>\n<li><b>\u00c9ve Demange<\/b>, la \u00ab\u00a0plume interactive\u00a0\u00bb \ud83d\ude09<\/li>\n<li><strong>H\u00e9l\u00e8ne Guerriat, c<\/strong>harg\u00e9e de projet \u00e9ditorial,<strong>\u00a0<\/strong>recommand\u00e9e par<strong><em>\u00a0<\/em>Muriel Vandermeulen <\/strong>avec qui elle travaille<strong>\u00a0<\/strong>au sein de We are the words.<\/li>\n<li><strong>Marina Aubert<\/strong>\u00a0Strategist chez Orchestraaa\u00a0et co-auteur d&rsquo;\u00c9crire et manager sa communication Web<\/li>\n<li><strong>Arnaud Velten<\/strong>\u00a0Strat\u00e9gie Digitale et Web Social (Business commando), f\u00e9ru de carto informationnelle dont certaines sont pr\u00e9sentes dans des livres notamment ceux de <strong>Christophe Deschamps<\/strong>.<\/li>\n<li><strong>Nicolas Nova<\/strong>, acteur r\u00e9alisateur, photographe auteur du livre YouTubes aux \u00e9ditions Pearson<\/li>\n<li><strong>Pierre Cappelli<\/strong>, social media manager \u00e0 l&rsquo;INRIA avec un livre sur Pinterest en pr\u00e9paration<\/li>\n<li><strong>S\u00e9bastien Monnier<\/strong> : ex. google\u00a0expert SEO Web analytics, fondateur de Woptimo<\/li>\n<li><strong>Eric Delcroix<\/strong>, touche \u00e0 tout de la communication on line : les z&rsquo;ed ou Ed Productions<\/li>\n<\/ul>\n<p>Nous pr\u00e9voyons de rassembler les personnes qui viennent de loin et les locaux autour d&rsquo;une \u00ab\u00a0grande table\u00a0\u00bb ou de plusieurs petites dans un restaurant du centre ville de Lille pour <strong>la soir\u00e9e<\/strong>. Nous aurons l&rsquo;occasion d&rsquo;en reparler \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e la premi\u00e8re journ\u00e9e des contenu web \u00e0 Lille est consacr\u00e9e \u00e0 la cr\u00e9ation de contenus \u00e0 la fois sous forme de r\u00e9daction, d&rsquo;images, de vid\u00e9os et aussi d\u00e9sormais en tenant compte du web social et donc du community management mais aussi de l&rsquo;arriv\u00e9e du picture marketing ! La seconde journ\u00e9e concerne le r\u00e9f\u00e9rencement &hellip; <a href=\"https:\/\/blog-en-nord.com\/jcw\/2013\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">JCW 2013 &#8211; jeudi 21 mars &#8211; la cr\u00e9ation de contenus web<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,3],"tags":[8,12,14,16,19,23,24,25,27,34,35],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-image-photo","category-journees-du-contenu-web","category-redaction-ecriture","tag-community-management","tag-contenu-web","tag-ecriture","tag-image","tag-jcw","tag-lille","tag-nord","tag-photo","tag-redaction","tag-video","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCW 2013 - jeudi 21 mars - la cr\u00e9ation de contenus web - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-en-nord.com\/jcw\/2013\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCW 2013 - jeudi 21 mars - la cr\u00e9ation de contenus web - Journ\u00e9es du contenu web - JCW\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e la premi\u00e8re journ\u00e9e des contenu web \u00e0 Lille est consacr\u00e9e \u00e0 la cr\u00e9ation de contenus \u00e0 la fois sous forme de r\u00e9daction, d&rsquo;images, de vid\u00e9os et aussi d\u00e9sormais en tenant compte du web social et donc du community management mais aussi de l&rsquo;arriv\u00e9e du picture marketing ! La seconde journ\u00e9e concerne le r\u00e9f\u00e9rencement &hellip; Continuer la lecture de JCW 2013 &#8211; jeudi 21 mars &#8211; la cr\u00e9ation de contenus web\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog-en-nord.com\/jcw\/2013\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Journ\u00e9es du contenu web - JCW\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/eric.delcroix\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-11T22:09:44+00:00\" \/>\n<meta name=\"author\" content=\"erdelcroix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@erdelcroix\" \/>\n<meta name=\"twitter:site\" content=\"@erdelcroix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"erdelcroix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2013\\\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2013\\\/jcw-2013-jeudi-21-mars-la-creation-de-contenus-web\\\/\"},\"author\":{\"name\":\"erdelcroix\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/#\\\/schema\\\/person\\\/5eb67857c34ce7f1fa196f3ed137fb4d\"},\"headline\":\"JCW 2013 &#8211; 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