{"id":247,"date":"2014-03-04T00:50:18","date_gmt":"2014-03-03T23:50:18","guid":{"rendered":"https:\/\/blog-en-nord.com\/jcw\/?p=247"},"modified":"2014-03-04T01:27:12","modified_gmt":"2014-03-04T00:27:12","slug":"pour-quelle-generation-ecrire-en-2014","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2014\/pour-quelle-generation-ecrire-en-2014\/","title":{"rendered":"Pour quelle g\u00e9n\u00e9ration \u00e9crire en 2014 ?"},"content":{"rendered":"
\"logo<\/a>
Journ\u00e9e du contenu web r\u00e9daction : pour quelle g\u00e9n\u00e9ration \u00e9crire en 2014 ?<\/figcaption><\/figure>\n

Internet \u00e9volue au fil des ans ! Quand je me suis connect\u00e9 pour les premi\u00e8res fois au d\u00e9but des ann\u00e9es 90, on ne parlait pas de g\u00e9n\u00e9rations qui \u00e9taient sur le m\u00e9dia… Depuis, nous avons vu passer la g\u00e9n\u00e9ration Y et d\u00e9sormais la g\u00e9n\u00e9ration Z arrive !<\/p>\n

Chacune de ces g\u00e9n\u00e9rations apporte sont lot de nouveaut\u00e9 dans les usages du web. La g\u00e9n\u00e9ration Z, v\u00e9ritables digital natives pour le coup, encore un peu plus que la pr\u00e9c\u00e9dente. Bon, on ne parlera pas mat\u00e9riel, bien que, mais surtout de la g\u00e9n\u00e9ration qui risque de nous bousculer dans nos habitudes ! Mais cela pose une question : pour quelle g\u00e9n\u00e9ration \u00e9crire maintenant ? ou plut\u00f4t faut-il adopter l’\u00e9criture, au sens large du terme, des jeunes (je ne parle pas de SMS) ou conserver nos bonnes vieilles habitudes ?<\/p>\n

D’ailleurs, c’est assez amusant de voir les r\u00e9sultats sur Google lorsque l’on effectue une recherche basique sur cette g\u00e9n\u00e9ration. Une grande majorit\u00e9 des titres sont alarmistes (pour les entreprises) : La\u00a0g\u00e9n\u00e9ration Z\u00a0sera plus difficile \u00e0 manager que les Y<\/a>, Au secours… la\u00a0g\u00e9n\u00e9ration Z\u00a0arrive !<\/a>, etc.<\/p>\n

J’ai la chance (ou la malchance \ud83d\ude09 de c\u00f4toyer r\u00e9guli\u00e8rement des personnes de cette g\u00e9n\u00e9ration Z ou C ! Et, c’est vrai qu’elle cr\u00e9e du contenu, beaucoup de contenu… L’une aime l’\u00e9criture, l’autre est port\u00e9e sur la voix et l’image ! Pas que cela d’ailleurs, car ils (les jeunes de cette g\u00e9n\u00e9ration) impose leurs propres usages, leurs propres syst\u00e8mes de fonctionnement !<\/p>\n

Devant la situation et comme peu de personnes \u00e9voquent leur pr\u00e9sence, pour l’occasion, j’ai mis en place un blog G\u00e9n\u00e9ration Z ou C, qui sont-ils ?<\/a>\u00a0afin de faire un peu le point et de d\u00e9couvrir ce qui se cache sous nos ch\u00e8res t\u00eates blondes. J’ai aussi cr\u00e9\u00e9\u00a0ce blog pour prendre le contre-pied de la cybercriminalit\u00e9 que l’on rab\u00e2che r\u00e9guli\u00e8rement autour d’eux \ud83d\ude09<\/p>\n

Et comme je me suis aper\u00e7ue qu’ils ne communiquent plus de la m\u00eame mani\u00e8re que nous (mais on peut encore s’adapter) y compris dans l’\u00e9criture, la question de savoir si, m\u00eame en dehors d’eux, on devait adapter notre cr\u00e9ation de contenu \u00e0 leur mode de cr\u00e9ation, \u00e0 leur mode de pens\u00e9e, \u00e0 leur mani\u00e8re de faire…<\/p>\n

La g\u00e9n\u00e9ration Z sera repr\u00e9sent\u00e9 par l’un de ces membres (auquel vous pourrez poser les questions que vous souhaitez). Un autre ne sera pas physiquement pr\u00e9sent mais le \u00ab\u00a0d\u00e9j\u00e0 c\u00e9l\u00e8bre\u00a0\u00bb\u00a0Octave sera pr\u00e9sent sous une autre forme \ud83d\ude09 Pour vous all\u00e9cher… \u00e0 15 ans, il cr\u00e9\u00e9 un blog politique ; \u00e0 16 ans, il est le blog de r\u00e9f\u00e9rence des \u00e9lections \u00e0 H\u00e9nin-Beaumont (Marie Le Pen – M\u00e9lenchon) ; \u00e0 17 ans, il publie un essai politique interdit \u00e0 la vente dans un 1er temps\u00a0\u00a0mais maintenant disponible<\/a> (ce n’est que le 1er tome d’une trilogie)… \u00a0et, pour l’avoir rencontr\u00e9, ce qu’il dit sur sa g\u00e9n\u00e9ration ne manque pas d’int\u00e9r\u00eat.<\/p>\n

Des g\u00e9n\u00e9rations X seront pr\u00e9sents autour de la table… pour d\u00e9battre de tout cela le jeudi 20 mars en deuxi\u00e8me partie d’apr\u00e8s-midi.<\/p>\n

N\u2019oubliez pas de\u00a0vous inscrire<\/a>\u00a0aux journ\u00e9es du contenu web pour assister \u00e0 cette table ronde Pour quelle g\u00e9n\u00e9ration \u00e9crire en 2014 ?\u00a0et pourquoi pas, faire un don, et\u00a0pour les entreprises devenir soutien ou sponsor<\/a>\u00a0\u00a0\":-)\"<\/p>\n

[sdonations]1[\/sdonations]<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet \u00e9volue au fil des ans ! Quand je me suis connect\u00e9 pour les premi\u00e8res fois au d\u00e9but des ann\u00e9es 90, on ne parlait pas de g\u00e9n\u00e9rations qui \u00e9taient sur le m\u00e9dia… Depuis, nous avons vu passer la g\u00e9n\u00e9ration Y et d\u00e9sormais la g\u00e9n\u00e9ration Z arrive ! Chacune de ces g\u00e9n\u00e9rations apporte sont lot de … Continuer la lecture de Pour quelle g\u00e9n\u00e9ration \u00e9crire en 2014 ?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,3],"tags":[10,57,14,55,56,16,54],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-image-photo","category-journees-du-contenu-web","category-redaction-ecriture","tag-contenu","tag-ecrire","tag-ecriture","tag-generation","tag-generation-z","tag-image","tag-jeune"],"yoast_head":"\nPour quelle g\u00e9n\u00e9ration \u00e9crire en 2014 ? - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"description\" content=\"La g\u00e9n\u00e9ration Z arrive en entreprise. On imagine le chamboulement que cela va cr\u00e9er. 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