{"id":228,"date":"2014-02-21T10:52:23","date_gmt":"2014-02-21T09:52:23","guid":{"rendered":"https:\/\/blog-en-nord.com\/jcw\/?p=228"},"modified":"2014-02-21T11:40:31","modified_gmt":"2014-02-21T10:40:31","slug":"images-video-referencement-aux-jcw","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2014\/images-video-referencement-aux-jcw\/","title":{"rendered":"Images, vid\u00e9o et r\u00e9f\u00e9rencement aux JCW"},"content":{"rendered":"
\"logo<\/a>
journ\u00e9es du contenu web r\u00e9f\u00e9rencement pour l’image et la vid\u00e9o<\/figcaption><\/figure>\n

C’est bien gentil vous dites-vous de parler de l’utilisation de l’image<\/strong>… mais moi, dans le r\u00e9f\u00e9rencement<\/strong>, ce qui compte c’est le texte !<\/p>\n

Pas si s\u00fbr… C’est allez un peu vite en besogne ! C’est oublier ou faire l’autruche face \u00e0 l’existence de Pinterest<\/strong> par exemple ou m\u00eame de n\u00e9gliger la\u00a0pr\u00e9sentation des r\u00e9sultats de recherche<\/strong> dans Google !<\/p>\n

C’est vrai que ce n’est pas encore le sujet \u00e0 la mode. On ne vous dit pas la difficult\u00e9 de trouver un sp\u00e9cialiste du SEO<\/strong> dans ce domaine ! Ils sont rare actuellement… Et pas seulement dans le domaine du r\u00e9f\u00e9rencement, y compris dans le domaine du community management. Prenons le pari qu’ils seront plus nombreux demain \ud83d\ude09<\/p>\n

En sera t-il de m\u00eame dans le monde du r\u00e9f\u00e9rencement que dans celui de la documentation et de l’archivage o\u00f9 co-existent des experts des contenus textuels et des experts de la classification des images ?\u00a0C’est une question \u00e0 poser.<\/p>\n

Lorsque j’\u00e9voque le terme image, c’est un raccourci pour moi parler de l’image fixe et de l’image anim\u00e9e autrement dit de la vid\u00e9o.<\/p>\n

Je pense que vous l’avez compris, si vous voulez faire parti des pr\u00e9curseurs<\/strong>, votre pr\u00e9sence \u00e0 cet \u00ab\u00a0atelier\u00a0\u00bb (sa forme d\u00e9finitive : table ronde ou conf\u00e9rence n’est pas encore d\u00e9termin\u00e9e ! Quant on vous dit qu’il est difficile de trouver des intervenants sur le sujet \ud83d\ude42 le vendredi 21 mars au matin<\/strong> est indispensable \ud83d\ude09 Et puis, l’image est un peu le fil rouge de cette ann\u00e9e \ud83d\ude09<\/p>\n

N\u2019oubliez pas de\u00a0vous inscrire<\/a>\u00a0aux journ\u00e9es du contenu web pour assister \u00e0 cette table ronde sur l’\u00e9mergence de l’image et pourquoi pas, faire un don, et\u00a0pour les entreprises devenir soutien ou sponsor<\/a>\u00a0\":-)\"<\/p>\n

[sdonations]1[\/sdonations]<\/p>\n","protected":false},"excerpt":{"rendered":"

C’est bien gentil vous dites-vous de parler de l’utilisation de l’image… mais moi, dans le r\u00e9f\u00e9rencement, ce qui compte c’est le texte ! Pas si s\u00fbr… C’est allez un peu vite en besogne ! C’est oublier ou faire l’autruche face \u00e0 l’existence de Pinterest par exemple ou m\u00eame de n\u00e9gliger la\u00a0pr\u00e9sentation des r\u00e9sultats de recherche … Continuer la lecture de Images, vid\u00e9o et r\u00e9f\u00e9rencement aux JCW<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,4],"tags":[16,28,30,34],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-image-photo","category-journees-du-contenu-web","category-referencement-journees-du-contenu-web","tag-image","tag-referencement","tag-seo","tag-video"],"yoast_head":"\nImages, vid\u00e9o et r\u00e9f\u00e9rencement aux JCW - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"description\" content=\"L'image devient de plus en plus importante sur Internet. O\u00f9 en est-on au sujet du r\u00e9f\u00e9rencement ! 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