{"id":225,"date":"2014-02-21T10:27:15","date_gmt":"2014-02-21T09:27:15","guid":{"rendered":"https:\/\/blog-en-nord.com\/jcw\/?p=225"},"modified":"2014-02-21T10:27:15","modified_gmt":"2014-02-21T09:27:15","slug":"content-marketing-moins-de-texte-desormais-des-images","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2014\/content-marketing-moins-de-texte-desormais-des-images\/","title":{"rendered":"content marketing, moins de texte, mais d\u00e9sormais des images ?"},"content":{"rendered":"<figure id=\"attachment_182\" aria-describedby=\"caption-attachment-182\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-182\" alt=\"logo Journ\u00e9e du contenu web r\u00e9daction\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-300x300.png\" width=\"300\" height=\"300\" srcset=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-300x300.png 300w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-150x150.png 150w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-144x144.png 144w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4.png 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-182\" class=\"wp-caption-text\">table ronde d&rsquo;ouverture des Journ\u00e9e du contenu web : content marketing, moins de texte, mais d\u00e9sormais des images ?<\/figcaption><\/figure>\n<p>Le terme <strong>content marketing<\/strong> est sur toutes les l\u00e8vres d\u00e9sormais. Le\u00a0<strong>marketing de contenu<\/strong>\u00a0(aussi appel\u00e9\u00a0<strong>brand marketing<\/strong>\u00a0ou\u00a0<strong>brand content<\/strong>), qui est souvent assimil\u00e9 \u00e0 la\u00a0<strong>strat\u00e9gie \u00e9ditoriale<\/strong>,\u00a0\u00a0implique la cr\u00e9ation et diffusion de contenus de diff\u00e9rents m\u00e9dias.<\/p>\n<p>Mais, si je consulte internet, g\u00e9n\u00e9ralement content marketing est assimil\u00e9 \u00e0 <strong>texte<\/strong> ! Pourtant depuis quelques mois, un nouveau concept est apparu : le <strong>picture marketing<\/strong>\u00a0qui lui \u00e9voque l&rsquo;image !<\/p>\n<p>Pour notre part depuis l&rsquo;origine des journ\u00e9es du contenu web, nous parlons de content marketing&#8230; nous avons eu notre phase pendant plusieurs ann\u00e9es qui mettait en exergue le texte.<\/p>\n<p>Il est temps d\u00e9sormais de se poser la question de savoir si nous ne passons pas dans <strong>un monde o\u00f9 l&rsquo;image aura une part pr\u00e9pond\u00e9rante<\/strong> (je ne dis pas que l&rsquo;image remplacera partout le texte \ud83d\ude09 mais l&rsquo;arriv\u00e9e de <strong>Pinterest<\/strong>, le succ\u00e8s de <strong>Tumblr <\/strong>et d&rsquo;<strong>Instagram<\/strong>, l&rsquo;utilisation par les jeunes de <strong>SnapChat<\/strong>&#8230; nous oblige \u00e0 cette r\u00e9flexion.<\/p>\n<p>L&rsquo;<strong>image<\/strong> sera au coeur des d\u00e9bats cette ann\u00e9e aux journ\u00e9es du contenu web. On en parlera lors de diff\u00e9rents ateliers pendant la 1er journ\u00e9e mais aussi dans le cadre de la matin\u00e9e sur le r\u00e9f\u00e9rencement et dans l&rsquo;apr\u00e8s-midi sur le web analytics.<\/p>\n<p>L&rsquo;image sera un peu notre fil rouge cette ann\u00e9e&#8230; et quand on sait que les journ\u00e9es du contenu web pr\u00e9c\u00e9dent souvent ce qui se d\u00e9roule dans les ann\u00e9es futures, nous verrons une nouvelles fois dans quelques mois ou ann\u00e9es, si nous avons vis\u00e9 juste \ud83d\ude09<\/p>\n<p>La table ronde d&rsquo;ouverture des journ\u00e9es du contenu web donnera le ton le\u00a0<strong>jeudi 20 mars<\/strong>\u00a0 !<\/p>\n<p>N\u2019oubliez pas de\u00a0<a title=\"Inscription JCW 2014\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/jcw-2014-inscription-aux-journees-du-contenu-web\/\" target=\"_blank\">vous inscrire<\/a>\u00a0aux journ\u00e9es du contenu web pour assister \u00e0 cette table ronde sur l&rsquo;\u00e9mergence de l&rsquo;image et pourquoi pas, faire un don, et\u00a0<a title=\"entreprises et JCW\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/soutiens-ou-sponsors-des-jcw-2014\/\" target=\"_blank\">pour les entreprises devenir soutien ou sponsor<\/a>\u00a0<img decoding=\"async\" alt=\":-)\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-includes\/images\/smilies\/icon_smile.gif\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le terme content marketing est sur toutes les l\u00e8vres d\u00e9sormais. Le\u00a0marketing de contenu\u00a0(aussi appel\u00e9\u00a0brand marketing\u00a0ou\u00a0brand content), qui est souvent assimil\u00e9 \u00e0 la\u00a0strat\u00e9gie \u00e9ditoriale,\u00a0\u00a0implique la cr\u00e9ation et diffusion de contenus de diff\u00e9rents m\u00e9dias. Mais, si je consulte internet, g\u00e9n\u00e9ralement content marketing est assimil\u00e9 \u00e0 texte ! Pourtant depuis quelques mois, un nouveau concept est apparu : &hellip; <a href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/content-marketing-moins-de-texte-desormais-des-images\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">content marketing, moins de texte, mais d\u00e9sormais des images ?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,3],"tags":[52,51,9,10,16,44,53,32],"class_list":["post-225","post","type-post","status-publish","format-standard","hentry","category-image-photo","category-journees-du-contenu-web","category-redaction-ecriture","tag-brand-content","tag-brand-marketing","tag-content-marketing","tag-contenu","tag-image","tag-marketing","tag-strategie-editoriale","tag-texte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>content marketing, moins de texte, mais d\u00e9sormais des images ? 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