{"id":211,"date":"2014-02-09T10:09:03","date_gmt":"2014-02-09T09:09:03","guid":{"rendered":"https:\/\/blog-en-nord.com\/jcw\/?p=211"},"modified":"2014-02-08T01:15:10","modified_gmt":"2014-02-08T00:15:10","slug":"storytelling","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2014\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"<figure id=\"attachment_182\" aria-describedby=\"caption-attachment-182\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-182 \" title=\"Storytelling aux Journ\u00e9es du contenu web dans la 1er journ\u00e9es d\u00e9di\u00e9 \u00e0 la r\u00e9daction et cr\u00e9ation de contenu\" alt=\"Storytelling aux Journ\u00e9es du contenu web dans la 1er journ\u00e9es d\u00e9di\u00e9 \u00e0 la r\u00e9daction et cr\u00e9ation de contenu\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-300x300.png\" width=\"150\" height=\"150\" srcset=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-300x300.png 300w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-150x150.png 150w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4-144x144.png 144w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/908283beff32384f117a97a78783d8b4.png 640w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-182\" class=\"wp-caption-text\">Storytelling aux Journ\u00e9es du contenu web dans la 1er journ\u00e9es d\u00e9di\u00e9 \u00e0 la r\u00e9daction et cr\u00e9ation de contenu<\/figcaption><\/figure>\n<p><strong>Storytelling<\/strong>, beaucoup de monde en parle mais savez-vous exactement ce qui se cache derri\u00e8re ce terme ? Pourtant,une simple requ\u00eate Google sur le mot storytelling\u00a0fournit 12 400 000\u00a0r\u00e9sultats ! Attention toutefois le chiffre inclue le film <a title=\"Storytelling\" href=\"http:\/\/www.allocine.fr\/film\/fichefilm_gen_cfilm=35312.html\" target=\"_blank\">Storytelling<\/a>\u00a0!<\/p>\n<p>Par curiosit\u00e9, j&rsquo;ai regard\u00e9 sur Google Trend pour la France !<\/p>\n<figure id=\"attachment_212\" aria-describedby=\"caption-attachment-212\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/02\/Capture-d\u00e9cran-2014-02-08-00.42.43.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-212 \" title=\"\u00c9volution de l'int\u00e9r\u00eat pour le storytelling en France\" alt=\"\u00c9volution de l'int\u00e9r\u00eat pour le storytelling en France\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/02\/Capture-d\u00e9cran-2014-02-08-00.42.43-300x108.png\" width=\"300\" height=\"108\" srcset=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/02\/Capture-d\u00e9cran-2014-02-08-00.42.43-300x108.png 300w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/02\/Capture-d\u00e9cran-2014-02-08-00.42.43.png 794w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-212\" class=\"wp-caption-text\">\u00c9volution de l&rsquo;int\u00e9r\u00eat pour le storytelling en France<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Alors, le Storytelling, c&rsquo;est quoi en fin de compte ? j&rsquo;entends souvent dire : \u00ab\u00a0<em><strong>raconter une histoire<\/strong><\/em>\u00ab\u00a0. Mais pour moi, raconter une histoire ne veut rien dire. C&rsquo;est un peu comme lorsque l&rsquo;on dit diriger le lien vers <strong>une bonne page<\/strong> ! <strong>C&rsquo;est quoi une bonne page ?<\/strong> Donc, ici la question est : <strong>c&rsquo;est quoi raconter une histoire<\/strong> ?<\/p>\n<p>Sans m&rsquo;en rendre compte, j&rsquo;ai invit\u00e9 autour de cette table rondes notamment 2 r\u00e9f\u00e9rences fran\u00e7aises du domaine qui toutes les deux sont \u00e9galement auteurs de romans \ud83d\ude09 Imaginez, facile pour un romancier de raconter des histoires&#8230; et en plus, des romanciers expert dans le contenu et l&rsquo;\u00e9criture web !<\/p>\n<p>Je vous laisse imaginer la richesse de ce que nous apprendrons autour de ces \u00ab\u00a0doubles personnalit\u00e9s\u00a0\u00bb. Cela pose \u00e9galement une question : faut-il s&rsquo;\u00e9loigner de la technique et redevenir cr\u00e9atif pour r\u00e9aliser d\u00e9sormais de bons contenus ?<\/p>\n<p>Cerise sur le g\u00e2teau ou grain de poivre ou de sel selon l&rsquo;avis des uns ou des autres, vous ajoutez un expert du r\u00e9f\u00e9rencement dont le\u00a0storytelling est le \u00ab\u00a0dada\u00a0\u00bb \ud83d\ude42<\/p>\n<p>Cela donne la table ronde \u00e0 laquelle vous pourrez assister le <strong>jeudi 20 mars<\/strong> en cours de matin\u00e9e ! Je pense qu&rsquo;\u00e0 la sortie de la salle vous pourrez dire que vous avez d\u00e9sormais une \u00ab\u00a0bonne connaissance\u00a0\u00bb de ce qu&rsquo;est le storytelling et que vous saurez ce que veut dire raconter une histoire sur le net \ud83d\ude09<\/p>\n<p>N\u2019oubliez pas de\u00a0<a title=\"Inscription JCW 2014\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/jcw-2014-inscription-aux-journees-du-contenu-web\/\" target=\"_blank\">vous inscrire<\/a>\u00a0aux journ\u00e9es du contenu web pour assister \u00e0 cette table ronde sur le story telling et pourquoi pas, faire un don, et\u00a0<a title=\"entreprises et JCW\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/soutiens-ou-sponsors-des-jcw-2014\/\" target=\"_blank\">pour les entreprises de devenir soutien ou sponsor<\/a>\u00a0<img decoding=\"async\" alt=\":-)\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-includes\/images\/smilies\/icon_smile.gif\" \/><\/p>\n<p>[sdonations]1[\/sdonations]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling, beaucoup de monde en parle mais savez-vous exactement ce qui se cache derri\u00e8re ce terme ? Pourtant,une simple requ\u00eate Google sur le mot storytelling\u00a0fournit 12 400 000\u00a0r\u00e9sultats ! Attention toutefois le chiffre inclue le film Storytelling\u00a0! Par curiosit\u00e9, j&rsquo;ai regard\u00e9 sur Google Trend pour la France ! &nbsp; Alors, le Storytelling, c&rsquo;est quoi en &hellip; <a href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/storytelling\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Storytelling<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[10,14,27,50],"class_list":["post-211","post","type-post","status-publish","format-standard","hentry","category-journees-du-contenu-web","category-redaction-ecriture","tag-contenu","tag-ecriture","tag-redaction","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"description\" content=\"Le storytelling tout le monde en parle, mais peu en font ! 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