{"id":200,"date":"2014-02-08T09:36:28","date_gmt":"2014-02-08T08:36:28","guid":{"rendered":"https:\/\/blog-en-nord.com\/jcw\/?p=200"},"modified":"2014-02-08T01:02:29","modified_gmt":"2014-02-08T00:02:29","slug":"seo-inbound-marketing","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2014\/seo-inbound-marketing\/","title":{"rendered":"l\u2019Inbound Marketing \u00e0 la place du SEO ?"},"content":{"rendered":"
\"logo<\/a>
Inbound marketing ou SEO ? journ\u00e9es du contenu web r\u00e9f\u00e9rencement<\/figcaption><\/figure>\n

Rendons \u00e0 C\u00e9sar ce qui revient \u00e0\u00a0open2leads<\/a> puisque j’ai trouv\u00e9 le titre de notre table ronde chez eux, dans un article de leur blog qui s’intitulait\u00a0Le SEO va-t-il dispara\u00eetre au profit de l\u2019Inbound Marketing ?<\/strong><\/p>\n

\u00c0 vrai dire, je cherchais une mani\u00e8re de parler lors des journ\u00e9es du contenu web de l’Inboud Marketing<\/strong> et du content marketing !<\/p>\n

Voil\u00e0 comment trouver un titre pour au moins l’un des deux sujets \ud83d\ude09 Le content marketing, il en sera question la 1er journ\u00e9e.<\/p>\n

\u00c0 la lecture de l’article, je trouvais judicieux de proposer l’\u00e9vocation de cette confrontation entre des sp\u00e9cialistes des domaines du SEO<\/strong> (ils sont nombreux les accrocs au r\u00e9f\u00e9rencement<\/strong> aux JCW) aux nouveaux venus de l’Inbound marketing (d’ailleurs, la question de savoir si c’est une mode ou pas sera \u00e9voqu\u00e9e).<\/p>\n

Pour la petite histoire qui jalonne l’organisation de ces journ\u00e9es du contenu web, c’est dans ce domaine que j’ai re\u00e7u le plus de \u00ab\u00a0candidatures\u00a0\u00bb spontan\u00e9es pour parler de cette \u00ab\u00a0nouvelle\u00a0\u00bb discipline !<\/p>\n

Je ne vais pas faire une redite du billet cit\u00e9 ci-dessus mais je pense que ce serait un bien de d\u00e9couvrir pour certain l’Inbound Marketing (marketing entrant)\u00a0<\/i>que l’on pourrait r\u00e9sumer par \u00abune\u00a0strat\u00e9gie marketing\u00a0visant \u00e0 faire venir le client vers soi plut\u00f4t que d’aller le chercher avec les techniques de marketing traditionnelles de type\u00a0outbound marketing.\u00a0Ainsi, il faut attirer l’attention des prospects en produisant du contenu de qualit\u00e9 sur son site pour qu’il soit fortement identifiable par les moteurs de recherche et partag\u00e9 sur les r\u00e9seaux sociaux. L’objectif est de gagner l’attention du prospect.<\/em>\u00bb si j’en crois Wikip\u00e9dia<\/a>.<\/p>\n

\"The<\/a>
The Difference between Inbound Marketing and Content Marketing via Pintererest<\/figcaption><\/figure>\n

Mais, je ne manquerai pas de poser la question sur la d\u00e9finition de l’Inbound Marketing de nos intervenants. Mais d\u00e8s \u00e0 pr\u00e9sent sachez qu’il se diff\u00e9rencie du\u00a0content marketing<\/i>\u00a0ou du\u00a0social media marketing !<\/i><\/p>\n

Cette confrontation entre le monde du SEO et du r\u00e9f\u00e9rencement de fa\u00e7on plus large permettra de faire un point \u00e9galement de l’avenir du r\u00e9f\u00e9rencement, de ce que peuvent devenir SEO, SMO\u2026<\/p>\n

En plus, afin d’aller encore un peu plus loin, j’ai ajout\u00e9 \u00e0 cette table ronde la participation d’un repr\u00e9sentant d’une soci\u00e9t\u00e9 dont l’algorithme \u00ab\u00a0remplace le r\u00e9f\u00e9renceur\u00a0\u00bb pour les AdWords \ud83d\ude09\u00a0Histoire de compliquer un peu le jeu… \ud83d\ude09<\/p>\n

Voil\u00e0 le r\u00e9f\u00e9renceur coinc\u00e9 diront certains, d’autres y verront des opportunit\u00e9s d’\u00e9volution de leur m\u00e9tier…\u00a0Au final, nous verrons si nous arrivons aux m\u00eames conclusions que l’article cit\u00e9 \ud83d\ude09<\/p>\n

Le mieux est de vous faire une id\u00e9e en assistant et en intervenant lors de la table ronde qui se d\u00e9roulera le vendredi 21 au matin !<\/p>\n

N\u2019oubliez pas de\u00a0vous inscrire<\/a>\u00a0aux journ\u00e9es du contenu web et pourquoi pas, de faire un don, et\u00a0pour les entreprises de devenir soutien ou sponsor<\/a>\u00a0\":-)\"<\/p>\n

[sdonations]1[\/sdonations] \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Rendons \u00e0 C\u00e9sar ce qui revient \u00e0\u00a0open2leads puisque j’ai trouv\u00e9 le titre de notre table ronde chez eux, dans un article de leur blog qui s’intitulait\u00a0Le SEO va-t-il dispara\u00eetre au profit de l\u2019Inbound Marketing ? \u00c0 vrai dire, je cherchais une mani\u00e8re de parler lors des journ\u00e9es du contenu web de l’Inboud Marketing et du … Continuer la lecture de l\u2019Inbound Marketing \u00e0 la place du SEO ?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-journees-du-contenu-web","category-referencement-journees-du-contenu-web"],"yoast_head":"\nl\u2019Inbound Marketing \u00e0 la place du SEO ? - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"description\" content=\"L'inbound Marketing est une strat\u00e9gie marketing dont on parle beaucoup en ce moment. 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