{"id":188,"date":"2014-02-04T08:44:09","date_gmt":"2014-02-04T07:44:09","guid":{"rendered":"https:\/\/blog-en-nord.com\/jcw\/?p=188"},"modified":"2014-02-04T01:09:19","modified_gmt":"2014-02-04T00:09:19","slug":"veille-referencement","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2014\/veille-referencement\/","title":{"rendered":"Veille et r\u00e9f\u00e9rencement"},"content":{"rendered":"<figure id=\"attachment_181\" aria-describedby=\"caption-attachment-181\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-181  \" title=\"journ\u00e9es du contenu web r\u00e9f\u00e9rencement\" alt=\"Veille et r\u00e9f\u00e9rencement aux\u00a0journ\u00e9es du contenu web r\u00e9f\u00e9rencement\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53-150x150.png\" width=\"150\" height=\"150\" srcset=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53-150x150.png 150w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53-300x300.png 300w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53-144x144.png 144w, https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53.png 640w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-181\" class=\"wp-caption-text\">Veille et r\u00e9f\u00e9rencement aux\u00a0journ\u00e9es du contenu web r\u00e9f\u00e9rencement<\/figcaption><\/figure>\n<p><span style=\"line-height: 1.5em;\">Petit \u00e0 petit le programme et la liste des intervenants se compl\u00e8tent&#8230;<\/span><\/p>\n<p>Ainsi, je n&rsquo;ai pas encore la confirmation de l&rsquo;ensemble des experts que j&rsquo;ai invit\u00e9 pour d\u00e9battre de l&rsquo;opposition, s&rsquo;il y a, entre veille et r\u00e9f\u00e9rencement.<\/p>\n<p>Ce d\u00e9bat a rarement lieu entre le monde de la veille et celui du r\u00e9f\u00e9rencement. Aussi, il est int\u00e9ressant de r\u00e9unir autour d&rsquo;une m\u00eame table veilleurs et r\u00e9f\u00e9renceurs, le tout arbitr\u00e9 par une r\u00e9dactrice web, d&rsquo;un peu de community management, de picture marketing&#8230;<\/p>\n<p>C&rsquo;est vrai que la th\u00e9matique peut para\u00eetre curieuse. Mais, analysons un peu la situation&#8230;<\/p>\n<p>D&rsquo;un c\u00f4t\u00e9, nous avons les <strong>internautes qui cherche une information<\/strong>&#8230; de l&rsquo;autre, les <strong>r\u00e9f\u00e9renceurs qui veulent \u00e0 faire venir sur les pages<\/strong> dont ils s&rsquo;occupent !<\/p>\n<p>Qui plus que le veilleur recherche la meilleure information&#8230; donc, \u00ab<strong>l&rsquo;opposition veilleur &#8211; r\u00e9f\u00e9renceur<\/strong>\u00a0\u00bb \u00a0semble pertinente\u00a0!<\/p>\n<p>Comme me le disait <a title=\"Eve demange\" href=\"http:\/\/plumeinteractive.canalblog.com\/\" target=\"_blank\">\u00c9ve Demange<\/a> en priv\u00e9 : \u00ab<em>Avec l&rsquo;essor des r\u00e9seaux sociaux, tu peux propulser l&rsquo;audience d&rsquo;un article rien qu&rsquo;avec un bon titre, une bonne histoire.<\/em>\u00bb<\/p>\n<p>Le r\u00e9f\u00e9rencement est vital, la r\u00e9daction est vitale, l&rsquo;image est vitale, le community management est vital pour permettre de rep\u00e9rer l&rsquo;information dans l&rsquo;infob\u00e9sit\u00e9 qui nous guette !<\/p>\n<p>Toute la question est de conna\u00eetre le juste \u00e9quilibre entre tout cela, ce qui est per\u00e7u par le veilleur&#8230; est-il plus sensible \u00e0 la cr\u00e9ativit\u00e9 ou au r\u00e9f\u00e9rencement ? Est ce la m\u00eame chose dans le domaine de la\u00a0<strong>s\u00e9rendipit\u00e9<\/strong> ?<\/p>\n<p>Des r\u00e9ponses, pas toutes loin de l\u00e0, mais une amorce de r\u00e9flexion, le vendredi 21 mars 2014 au matin, lors de la 2e journ\u00e9es des contenus web, dans la partie r\u00e9serv\u00e9e au r\u00e9f\u00e9rencement \ud83d\ude09<\/p>\n<p>N\u2019oubliez pas de\u00a0<a title=\"Inscription JCW 2014\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/jcw-2014-inscription-aux-journees-du-contenu-web\/\" target=\"_blank\">vous inscrire<\/a>\u00a0aux journ\u00e9es du contenu web et pourquoi pas, de faire un don, et\u00a0<a title=\"entreprises et JCW\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/soutiens-ou-sponsors-des-jcw-2014\/\" target=\"_blank\">pour les entreprises de devenir soutien ou sponsor<\/a>\u00a0<img decoding=\"async\" alt=\":-)\" src=\"https:\/\/blog-en-nord.com\/jcw\/wp-includes\/images\/smilies\/icon_smile.gif\" \/><\/p>\n<p>[sdonations]1[\/sdonations]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petit \u00e0 petit le programme et la liste des intervenants se compl\u00e8tent&#8230; Ainsi, je n&rsquo;ai pas encore la confirmation de l&rsquo;ensemble des experts que j&rsquo;ai invit\u00e9 pour d\u00e9battre de l&rsquo;opposition, s&rsquo;il y a, entre veille et r\u00e9f\u00e9rencement. Ce d\u00e9bat a rarement lieu entre le monde de la veille et celui du r\u00e9f\u00e9rencement. Aussi, il est &hellip; <a href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/veille-referencement\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Veille et r\u00e9f\u00e9rencement<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,3,4],"tags":[8,16,27,28,30,33],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-image-photo","category-journees-du-contenu-web","category-redaction-ecriture","category-referencement-journees-du-contenu-web","tag-community-management","tag-image","tag-redaction","tag-referencement","tag-seo","tag-veille"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veille et r\u00e9f\u00e9rencement - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"description\" content=\"Le d\u00e9bat a rarement lieu entre veille et r\u00e9f\u00e9rencement, donc int\u00e9ressant de r\u00e9unir autour d&#039;une table veilleur et r\u00e9f\u00e9renceur arbitr\u00e9 par un r\u00e9dacteur web\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-en-nord.com\/jcw\/2014\/veille-referencement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veille et r\u00e9f\u00e9rencement - Journ\u00e9es du contenu web - JCW\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9bat a rarement lieu entre veille et r\u00e9f\u00e9rencement, donc int\u00e9ressant de r\u00e9unir autour d&#039;une table veilleur et r\u00e9f\u00e9renceur arbitr\u00e9 par un r\u00e9dacteur web\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog-en-nord.com\/jcw\/2014\/veille-referencement\/\" \/>\n<meta property=\"og:site_name\" content=\"Journ\u00e9es du contenu web - JCW\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/eric.delcroix\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-04T07:44:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-en-nord.com\/jcw\/wp-content\/uploads\/sites\/2\/2014\/01\/1e1f8f1eb5e53e040d4bb919674d6f53.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"erdelcroix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@erdelcroix\" \/>\n<meta name=\"twitter:site\" content=\"@erdelcroix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"erdelcroix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/\"},\"author\":{\"name\":\"erdelcroix\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/#\\\/schema\\\/person\\\/5eb67857c34ce7f1fa196f3ed137fb4d\"},\"headline\":\"Veille et r\u00e9f\u00e9rencement\",\"datePublished\":\"2014-02-04T07:44:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/\"},\"wordCount\":371,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/1e1f8f1eb5e53e040d4bb919674d6f53-150x150.png\",\"keywords\":[\"community management\",\"image\",\"r\u00e9daction\",\"r\u00e9f\u00e9rencement\",\"SEO\",\"veille\"],\"articleSection\":[\"Image &amp; photo\",\"Journ\u00e9es du contenu web\",\"r\u00e9daction &amp; \u00e9criture\",\"R\u00e9f\u00e9rencement\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/\",\"url\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2014\\\/veille-referencement\\\/\",\"name\":\"Veille et r\u00e9f\u00e9rencement - 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