{"id":17,"date":"2011-02-14T04:47:52","date_gmt":"2011-02-14T04:47:52","guid":{"rendered":"https:\/\/www.blog-en-nord.com\/jcw\/?p=17"},"modified":"2011-02-14T04:47:52","modified_gmt":"2011-02-14T04:47:52","slug":"journees-contenu-web-2011-a-lille","status":"publish","type":"post","link":"https:\/\/blog-en-nord.com\/jcw\/2011\/journees-contenu-web-2011-a-lille\/","title":{"rendered":"Journ\u00e9es contenu web 2011 \u00e0 Lille"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.blog-en-nord.ed-productions.com\/images\/5503961156_90bbcb3dc8_m-1.jpg\" alt=\"journ\u00e9es contenu web\" width=\"240\" height=\"240\" \/>C&rsquo;est parti pour les journ\u00e9es du contenu web 2011\u2026 annonc\u00e9 dans\u00a0<a href=\"http:\/\/leszed.ed-productions.com\/presidentielle-2012-ludovia-oe-dans-leau-nord-pas-de-calais-journees-contenu-web\/\">les z&rsquo;ed<\/a>.<\/p>\n<p>Comme l&rsquo;ann\u00e9e derni\u00e8re pendant deux jours, les 17 et 18 mars \u00e0 Lille (<a href=\"http:\/\/www.euratechnologies.com\/\">Euratechnologies<\/a>), le contenu du web sera analys\u00e9 sous l&rsquo;angle de l&rsquo;\u00e9criture, de la r\u00e9daction, du community management, de l&rsquo;image, du r\u00e9f\u00e9rencement, du web analytics\u2026<\/p>\n<p>Donc, d\u00e8s \u00e0 pr\u00e9sent r\u00e9servez ces deux jours&#8230; pour venir rencontrer les experts internationaux du domaine dans une ambiance studieuse mais sans \u00ab\u00a0prise de t\u00eate\u00a0\u00bb\u00a0!<\/p>\n<p>Suivez Blog en Nord ou\/et\u00a0<a href=\"http:\/\/leszed.ed-productions.com\/\">les z&rsquo;ed<\/a>\u00a0pour \u00eatre inform\u00e9 du programme In et off, pour d\u00e9couvrir les t\u00eates d&rsquo;affiche\u2026 des ex journ\u00e9es Idemmatic devenues les journ\u00e9es du contenu web \ud83d\ude09<\/p>\n<p><strong>Le 17 mars\u00a0: r\u00e9daction et \u00e9criture<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.blog-en-nord.ed-productions.com\/images\/5503371425_fb01b4a1ab_m-1.jpg\" alt=\"journ\u00e9es contenu web r\u00e9daction\" width=\"240\" height=\"240\" \/><\/p>\n<p><em>Intervenants<\/em>\u00a0:<\/p>\n<ul>\n<li><strong>Isabelle Canivet<\/strong>, l&rsquo;auteur de Bien r\u00e9diger pour le Web et am\u00e9liorer son r\u00e9f\u00e9rencement naturel.<\/li>\n<li><strong>Marina Aubert<\/strong>\u00a0de l&rsquo;association professionnelle francophone des m\u00e9tiers de la r\u00e9daction web (e-criture) et co-auteur de \u00c9crire et manager sa communication Web.<\/li>\n<li><strong>Muriel Vandermeulen<\/strong>, auteur de Strat\u00e9gie de contenu Web<\/li>\n<li><strong>Pierre Mongin<\/strong>, l&rsquo;infatigable auteur sur le Mind Mapping (dernier ouvrages\u00a0: Organisez vos projets avec le mind mapping et Organiser vos donn\u00e9es personnelles avec le PKM)<\/li>\n<li><strong>Xavier de Mazenod<\/strong>, fondateur d&rsquo;Adverbe et membre des Explorateurs du web<\/li>\n<li><strong>Eric Delcroix<\/strong>, j&rsquo;ai besoin de me pr\u00e9senter\u00a0? \ud83d\ude09<\/li>\n<\/ul>\n<p>Notez que\u00a0<strong>Jean-Marc Hardy<\/strong>\u00a0(auteur de R\u00e9ussir son site web en 60 fiches) qui ne peut \u00eatre pr\u00e9sent dans la journ\u00e9e nous rejoindra en soir\u00e9e. Je propose donc un repas tous ensemble dans un restaurant Lillois qui reste \u00e0 d\u00e9finir \ud83d\ude09<\/p>\n<p><em>Le programme<\/em><\/p>\n<ul>\n<li><strong>Du texte pour le r\u00e9f\u00e9rencement<\/strong>\u00a0(Isabelle Canivet) de 9 h \u00e0 10 h 30<\/li>\n<li><strong>La strat\u00e9gie du contenu Web<\/strong>\u00a0(Muriel Vandermeulen) de 10 h 30 \u00e0 12 h<\/li>\n<li>Table ronde\u00a0:\u00a0<strong>1 image vaut 1 000 mots<\/strong>\u00a0(quand et pourquoi utilis\u00e9 des images ou la confrontation des graphistes, des photographes et des r\u00e9dacteurs) de 13 h 30 \u00e0 15 h<\/li>\n<li>Table ronde\u00a0:\u00a0<strong>le texte pour les nouveaux supports<\/strong>\u00a0(r\u00e9seaux sociaux, portable\u2026) de de 15 h \u00e0 16 h 30<\/li>\n<\/ul>\n<p>N&rsquo;oubliez pas qu&rsquo;il est imp\u00e9ratif de s&rsquo;inscrire en laissant un commentaire \u00e0 ce billet, sur les z&rsquo;ed\u00a0<a href=\"http:\/\/wp.me\/pN2PP-1L3\">Journ\u00e9es contenu web\u00a0: \u00e9criture et r\u00e9daction<\/a>\u00a0ou sur\u00a0<a href=\"http:\/\/www.facebook.com\/pages\/event.php?eid=203798856303373#!\/event.php?eid=203798856303373\">Facebook<\/a>.<\/p>\n<p><strong>Le 18 mars\u00a0: r\u00e9f\u00e9rencement, SEO, SMO<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.blog-en-nord.ed-productions.com\/images\/5503961260_b6d7e8fae8_m.jpg\" alt=\"journ\u00e9es contenu web r\u00e9f\u00e9rencement\" width=\"240\" height=\"240\" \/><\/p>\n<p><em>Intervenants<\/em>\u00a0:<\/p>\n<ul>\n<li><strong>Isabelle Canivet<\/strong>, l&rsquo;auteur de Bien r\u00e9diger pour le Web et am\u00e9liorer son r\u00e9f\u00e9rencement naturel.<\/li>\n<li><strong>Fran\u00e7ois Bontemps<\/strong>, consultant chez Ad-r\u00e9f\u00e9rencement.<\/li>\n<li><strong>Jean d&rsquo;Alessandro<\/strong>, CA SEO Camp<\/li>\n<li><strong>Roland Debrabant<\/strong>, de l&rsquo;association SEO Camp.<\/li>\n<li><strong>Sabri Heddadji<\/strong>, de l&rsquo;agence La revanche des sites<\/li>\n<li><strong>Alexandre Hesschentier<\/strong>, de l&rsquo;agence Rouge Interactif<\/li>\n<li><strong>Yann Lemort<\/strong>, consultant<\/li>\n<li><strong>Lionel Miraton<\/strong>, logiciels Yooda<\/li>\n<li><strong>Ange Pozzo di Borgo<\/strong>, de Nice to Meet You<\/li>\n<li><strong>Eric Delcroix<\/strong>, les z&rsquo;ed et Ed Productions<\/li>\n<\/ul>\n<p><em>Le programme<\/em><\/p>\n<ul>\n<li>D\u00e9couverte du r\u00e9f\u00e9rencement\n<ul>\n<li><strong>Comment construire une strat\u00e9gie de r\u00e9f\u00e9rencement<\/strong>\u00a0naturel\u00a0? (Fran\u00e7ois Bontemps et Lionel Miraton) de 9 h \u00e0 10 h<\/li>\n<li><strong>Tirer les avantages de la recherche universelle<\/strong>\u00a0(Jean d&rsquo;Alessandro) de 10 h \u00e0 11 h<\/li>\n<li><strong>Clinique SEO<\/strong>\u00a0audit de site en direct (Sabri Heddadji) de de 11 h \u00e0 12h<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>R\u00e9f\u00e9rencement avanc\u00e9\n<ul>\n<li><strong>Quelles sont les nouveaux crit\u00e8res de r\u00e9f\u00e9rencement en 2011<\/strong>\u00a0? Table Ronde (Sabri Heddadji, Alexandre Hesschentier et Roland Debrabant) de 9 h \u00e0 10 h<\/li>\n<li><strong>Comment travailler son contenu web s\u00e9mantique ?<\/strong>\u00a0Table Ronde (Ange Pozzo di Borgo, Isabelle Canivet, Yann Lemort et Eric Delcroix) de 10 h \u00e0 11 h<\/li>\n<li><strong>Comment mesurer l\u2019efficacit\u00e9 de son r\u00e9f\u00e9rencement ?<\/strong>\u00a0Table Ronde (Isabelle Canivet, Fran\u00e7ois Bontemp, Lionel Miraton, Roland Debrabant et Alexandre Hesschentier) de 11 h \u00e0 12h<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Les noms des intervenants seront affich\u00e9s ici m\u00eame apr\u00e8s le SEO Campus \ud83d\ude42<\/p>\n<p>N&rsquo;oubliez pas qu&rsquo;il est imp\u00e9ratif de s&rsquo;inscrire en laissant un commentaire \u00e0 ce billet, sur les z&rsquo;ed\u00a0<a href=\"http:\/\/wp.me\/pN2PP-1LN\">Journ\u00e9es contenu web\u00a0: r\u00e9f\u00e9rencement, SEO, SMO\u2026<\/a>\u00a0ou sur\u00a0<a href=\"http:\/\/www.facebook.com\/event.php?eid=187873207918236\">Facebook<\/a>.<\/p>\n<p><strong>Le 18 mars\u00a0: web analytics<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.blog-en-nord.ed-productions.com\/images\/5503961340_9bd056bfdb_m.jpg\" alt=\"journ\u00e9es contenu web web analytics\" width=\"240\" height=\"240\" \/><\/p>\n<p>D\u00e9j\u00e0, vous pouvez vous inscrire \u00e0 la partie\u00a0<a href=\"http:\/\/www.wacamp.org\/\">web analytics<\/a>\u00a0et le programme est en ligne \ud83d\ude42<strong>Michael Nott\u00e9<\/strong>\u00a0(Kaizen Analytics),\u00a0<strong>Marie Cappelaere<\/strong>\u00a0(Monabanq),\u00a0<strong>Sophie N\u00e9ron<\/strong>(Boulanger),\u00a0<strong>Nicolas Malo<\/strong>\u00a0(Hub&rsquo;Sales),<strong>Olivier Sauvage<\/strong>\u00a0(WebXperience),\u00a0<strong>Laurent Evain<\/strong>\u00a0(ilove.web),\u00a0<strong>Thomas Pinte<\/strong>\u00a0(On prend un caf\u00e9) et\u00a0<strong>Thibaut Lemay<\/strong>\u00a0(Mazeberry) sont d\u00e9j\u00e0 au programme \ud83d\ude42<\/p>\n<p><strong>Le 18 mars\u00a0: ap\u00e9ro Blog en Nord &#8211; SEO Camp<\/strong><\/p>\n<p>\u00c0 partir de 19 h 30, \u00e0 la Bonneterie (<a href=\"http:\/\/maps.google.fr\/maps\/place?cid=16960195491605471072&amp;q=chez+morel+lille&amp;hl=fr&amp;sll=50.588784,3.152851&amp;sspn=0.275404,0.215601&amp;ie=UTF8&amp;ll=50.893505,2.47879&amp;spn=0,0&amp;z=10\">Chez Morel<\/a>) dans la salle du 1er \u00e9tage (chacun r\u00e8gle ses consommations \ud83d\ude09 nous organisons un ap\u00e9ro Blog en Nord &#8211; SEO Camp. Certains des intervenants du 17 resteront et la plupart de ceux du 18 mars seront pr\u00e9sents.<\/p>\n<p>Les ap\u00e9ros blog en Nord sont ouverts \u00e0 tous, agence, annonceurs, entreprise, PME, TPE, associations, \u00e9tudiants&#8230; mais si vous ne connaissez pas encore ce que sont les ap\u00e9ros blog en nord, allez jeter un coup d&rsquo;oeil sur\u00a0<a href=\"http:\/\/www.blog-en-nord.ed-productions.com\/index.php?2007\/06\/21\/101-apero-blog-en-nord-kesako\">Ap\u00e9ro Blog en Nord, Kesako<\/a>.<\/p>\n<p>Et toujours, il est important de s&rsquo;inscrire afin de nous faciliter l&rsquo;organisation en laissant un commentaire \u00e0 ce billet, sur\u00a0<a href=\"http:\/\/wp.me\/pN2PP-1Mj\">les z&rsquo;ed<\/a>, sur\u00a0<a href=\"http:\/\/www.facebook.com\/event.php?eid=181866145191247\">Facebook<\/a>\u00a0ou sur\u00a0<a href=\"http:\/\/www.viadeo.com\/fr\/event\/006jxmrdca9yi7t\/apero-blog-en-nord-seo-camp-cloture-des-journees-contenu-web\">Viadeo<\/a>.<\/p>\n<p>Ces rencontres peuvent avoir lieu gr\u00e2ce \u00e0 Blog en Nord (l&rsquo;organisateur officiel ;-), mais aussi de\u00a0<a href=\"http:\/\/www.seo-camp.org\/\">SEO Camp<\/a>, de\u00a0<a href=\"http:\/\/www.wacamp.org\/\">wacamp<\/a>, d&rsquo;<a href=\"http:\/\/www.euratechnologies.com\/\">Euratechnologies<\/a>, de l&rsquo;UFR IDIST (<a href=\"http:\/\/www.facebook.com\/Idist?v=app_7146470109\">conf&rsquo;IDIST<\/a>)<\/p>\n<p>M\u00eame si l&rsquo;acc\u00e8s \u00e0 ces journ\u00e9es est gratuit, il est imp\u00e9ratif de s&rsquo;inscrire en laissant un commentaire \u00e0 ce billet ici ou sur Blog en Nord ou sur Facebook.. N&rsquo;oubliez pas de vous inscrire \u00e9galement \u00e0 la partie web analytics l&rsquo;apr\u00e8s-midi du 18 et \u00e0 la journ\u00e9e du 17 mars sur l&rsquo;\u00e9criture et la r\u00e9daction web \ud83d\ude09<\/p>\n<p>Pour les inscriptions \u00e0 la journ\u00e9e des 17 et 18 dans leur totalit\u00e9, ou pour les 2 journ\u00e9es, laisser un commentaire \u00e0 l&rsquo;un des billets annon\u00e7ant ces journ\u00e9es contenu web suffisent\u00a0!<\/p>\n<p>Si vous souhaitez mentionner les journ\u00e9es du contenu web sur Twitter, on vous propose de hastag #JCW<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; C&rsquo;est parti pour les journ\u00e9es du contenu web 2011\u2026 annonc\u00e9 dans\u00a0les z&rsquo;ed. Comme l&rsquo;ann\u00e9e derni\u00e8re pendant deux jours, les 17 et 18 mars \u00e0 Lille (Euratechnologies), le contenu du web sera analys\u00e9 sous l&rsquo;angle de l&rsquo;\u00e9criture, de la r\u00e9daction, du community management, de l&rsquo;image, du r\u00e9f\u00e9rencement, du web analytics\u2026 Donc, d\u00e8s \u00e0 pr\u00e9sent r\u00e9servez &hellip; <a href=\"https:\/\/blog-en-nord.com\/jcw\/2011\/journees-contenu-web-2011-a-lille\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Journ\u00e9es contenu web 2011 \u00e0 Lille<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,3,4,5],"tags":[12,14,16,18,19,22,23,24,25,27,28,35,61],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-image-photo","category-journees-du-contenu-web","category-redaction-ecriture","category-referencement-journees-du-contenu-web","category-web-analytics","tag-contenu-web","tag-ecriture","tag-image","tag-internet","tag-jcw","tag-journees-du-contenu-web-2","tag-lille","tag-nord","tag-photo","tag-redaction","tag-referencement","tag-web","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9es contenu web 2011 \u00e0 Lille - Journ\u00e9es du contenu web - JCW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-en-nord.com\/jcw\/2011\/journees-contenu-web-2011-a-lille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9es contenu web 2011 \u00e0 Lille - Journ\u00e9es du contenu web - JCW\" \/>\n<meta property=\"og:description\" content=\"&nbsp; C&rsquo;est parti pour les journ\u00e9es du contenu web 2011\u2026 annonc\u00e9 dans\u00a0les z&rsquo;ed. Comme l&rsquo;ann\u00e9e derni\u00e8re pendant deux jours, les 17 et 18 mars \u00e0 Lille (Euratechnologies), le contenu du web sera analys\u00e9 sous l&rsquo;angle de l&rsquo;\u00e9criture, de la r\u00e9daction, du community management, de l&rsquo;image, du r\u00e9f\u00e9rencement, du web analytics\u2026 Donc, d\u00e8s \u00e0 pr\u00e9sent r\u00e9servez &hellip; Continuer la lecture de Journ\u00e9es contenu web 2011 \u00e0 Lille\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog-en-nord.com\/jcw\/2011\/journees-contenu-web-2011-a-lille\/\" \/>\n<meta property=\"og:site_name\" content=\"Journ\u00e9es du contenu web - JCW\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/eric.delcroix\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-14T04:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.blog-en-nord.ed-productions.com\/images\/5503961156_90bbcb3dc8_m-1.jpg\" \/>\n<meta name=\"author\" content=\"erdelcroix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@erdelcroix\" \/>\n<meta name=\"twitter:site\" content=\"@erdelcroix\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"erdelcroix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2011\\\/journees-contenu-web-2011-a-lille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2011\\\/journees-contenu-web-2011-a-lille\\\/\"},\"author\":{\"name\":\"erdelcroix\",\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/#\\\/schema\\\/person\\\/5eb67857c34ce7f1fa196f3ed137fb4d\"},\"headline\":\"Journ\u00e9es contenu web 2011 \u00e0 Lille\",\"datePublished\":\"2011-02-14T04:47:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2011\\\/journees-contenu-web-2011-a-lille\\\/\"},\"wordCount\":976,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog-en-nord.com\\\/jcw\\\/2011\\\/journees-contenu-web-2011-a-lille\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.blog-en-nord.ed-productions.com\\\/images\\\/5503961156_90bbcb3dc8_m-1.jpg\",\"keywords\":[\"contenu web\",\"\u00e9criture\",\"image\",\"internet\",\"JCW\",\"journ\u00e9es du contenu web\",\"Lille\",\"Nord\",\"photo\",\"r\u00e9daction\",\"r\u00e9f\u00e9rencement\",\"web\",\"web analytics\"],\"articleSection\":[\"Image &amp; 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